G.H. Mumm & Cie

Founded in Reims in 1827 by the Mumm family of the Rhineland, G.H. Mumm & Cie has established itself as one of Champagne's most recognised and widely distributed houses. Now owned by Pernod Ricard and based in the heart of Reims, the House continues to build its reputation around a structured, Pinot Noir-led style. Its portfolio, marked by the iconic red sash of the Cordon Rouge, expresses clarity, precision and a consistent house character shaped by traditional blending and extended lees ageing.

Quick Facts

• Location: Reims, Champagne, France
• Founded: 1827
• Founder: G.H. Mumm (Gottlieb, Jacobus and Philipp Mumm)
• House identity: Pinot Noir-driven Champagne
• Signature cuvée: Mumm Cordon Rouge
• Prestige cuvées: Mumm Grand Cordon, Mumm de Cramant
• Sourcing: Premier Cru and Grand Cru vineyards across Montagne de Reims, Côte des Blancs and Vallée de la Marne
• Ownership: Pernod Ricard
• Key styles: Brut non-vintage, Blanc de Blancs, Rosé and vintage Champagne
• Cellars: Historic crayères beneath Reims
• Recognition: International benchmark for Pinot Noir-led Champagne

A House Built on Pinot Noir

From its earliest years, G.H. Mumm developed a blending philosophy centred on Pinot Noir. The grape provides structure, body and depth to every cuvée, serving as the backbone that defines the house style. Chardonnay adds brightness and finesse, while Pinot Meunier contributes roundness and approachability.

This Pinot Noir emphasis distinguishes Mumm within a region where houses often favour Chardonnay or more balanced proportions. The choice reflects both the House's sourcing strategy and a long-standing commitment to producing Champagnes of weight and character.

The Red Sash and Cordon Rouge

Mumm Cordon Rouge, the House's flagship non-vintage Champagne, takes its name from the distinctive red diagonal sash that has adorned the bottle since 1876. Originally inspired by the red ribbon of France's Légion d'Honneur, the emblem has become one of Champagne's most recognisable symbols.

Cordon Rouge typically includes around 45% Pinot Noir, complemented by 30% Chardonnay and 25% Pinot Meunier, drawn from more than 100 crus across Champagne. The blend undergoes a minimum of 20 months' ageing on lees, resulting in a Champagne that balances structure with freshness, expressing red fruit, brioche and a refined mousse.

Prestige and the Blanc de Blancs

At the summit of the portfolio stands Mumm de Cramant, a Blanc de Blancs crafted exclusively from Grand Cru Chardonnay sourced from the village of Cramant on the Côte des Blancs. First introduced in 2012, this cuvée represents a departure from the house's Pinot Noir focus, showcasing purity, minerality and a more delicate expression of Champagne terroir.

Mumm Grand Cordon, released in 2017, serves as the House's contemporary prestige cuvée. Presented in a bottle without a traditional label, its red sash is embossed directly into the glass. The wine itself reflects the house style at its most concentrated, with extended ageing delivering greater complexity and depth.

Cellars Beneath Reims

Beneath the Maison Mumm lies a network of ancient chalk quarries, or crayères, carved into the geology of Reims. These subterranean galleries provide the stable temperatures, darkness and natural humidity essential for the slow maturation of Champagne on lees.

The chalk cellars connect the House directly to the terroir of Champagne, forming part of the region's historic and cultural landscape. Here, reserve wines and finished cuvées develop the texture, complexity and refined mousse that have become hallmarks of the Mumm style across nearly two centuries of production.